Strategy that moves the needle.
CoVA Advisory Group brings 15+ years of business development and growth strategy expertise — rooted in AEC and product based businesses, built for any business ready to compete smarter. Stronger proposals, sharper positioning, and focused strategy delivered on a contract basis.
Kristen smith, mba
Founder & Principal Strategist
Kristen built her career winning work in one of the most competitive industries in the country. With 15 years of AEC business development experience — including federal market strategy, regional BD leadership, proposal development, and AI-enabled workflow integration — she knows what it takes to grow a business where the stakes are high and the margins for error are slim.She also knows what it takes to build something from scratch. As the founder of a handmade product brand sold in five countries, she brings firsthand experience in e-commerce strategy, multi-channel development, and growing a consumer business with limited resources and no outside investment.She founded CoVA Advisory Group to bring both worlds together — practical, senior-level strategy for firms and businesses ready to grow with intention. No fluff, no retainers for retainer's sake. Just clear positioning, smart execution, and a plan built around your actual goals.
What I Do
Senior-level strategy across the full growth lifecycle — from market positioning to proposal wins.
✓ Business development strategy and pipeline building
✓ Proposal development and win strategy
✓ Market intelligence and opportunity analysis
✓ Brand positioning and channel development
✓ AI-enabled workflow integration and optimization
✓ Go-to-market planning and execution
✓ E-commerce strategy and multi-channel growth
How We Work Together
Audit
A focused expert review of your BD strategy, proposals, or brand presence. You'll walk away with a clear picture of what's working, what isn't, and exactly what to fix.
Audit + Strategy
Everything in the Audit, plus a customized growth roadmap and a working session to align your team around a plan that actually gets executed.
Done For You
Ongoing fractional BD and strategy support. I become part of your team — driving positioning, proposals, and pipeline without the overhead of a full-time hire.
Your next level starts here.
Let's get to work.
Let's talk about where your business is and where you want it to go.Book a complimentary 15-minute discovery call — we'll explore your goals, discuss how I work, and see if we're the right fit.
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